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Devoted admirers of Taylor Swift are sparking a significant rise in attendance at a European gallery that exhibits a artwork of the Shakespearean character Ophelia, recently reimagined in a tune and video clip from Swift's new album "The recent musical project".

The cultural institution in the mid-region German urban center of this location saw numerous more visitors than usual over the past weekend, as enthusiasts aimed to view the original version of the painting that opens the music video for "Swift's new song".

In the music video, which has been streamed more than 65 countless times on online, the artwork comes alive, with Swift at its core.

"We're really enjoying this interest - it's a lot of fun," an institution representative stated.

The official mentioned that one group had come from the north German urban center of this major city, a lengthy drive away, while some of the attendees were U.S. citizens from a nearby military installation.

The spokesperson clarified that fans discovered the artist's painting - estimated to originate to the year 1900 - was present when the institution staff, noticing the resemblance, posted an invitation on their website inviting any Swift fans to participate in a special museum walk.

The news then became popular across social media, the gallery reported.

Online posts sharing the portrait's whereabouts earned many thousands of engagements, far higher than the approximately one hundred of likes that most of its content usually receive.

In Shakespeare's Hamlet, Ophelia, his love interest, a adolescent lady from this nation, suffers a breakdown and drowns.

While less well-known than the famous artwork of this figure, the depiction also portrays a woman in a flowing gown positioned floating in liquid, surrounded by blossoms.

The image is echoed on Taylor Swift's album cover, which depicts her somewhat submerged in water.

"We are astonished and pleased that this musician employed this painting from the museum as motivation for her video," an institutional leader commented.

"This presents, of course, a wonderful opportunity to bring in visitors to the gallery who haven't discovered us previously."

"Swift's new album" earned the United Kingdom's largest opening week of the current year, after moving 304,000 units in the initial seven days.

In the US, it earned more than 4 million corresponding music units in the United States in its first week, according to Billboard, surpassing the achievement set by Adele with her release "25" in the past.

The release is Taylor Swift's another album to lead the UK album chart in this year, after "her previous release" in early this year and "The Tortured Poets Department", when it returned to first place in the spring month.

It is additionally the debut full-length project Taylor Swift has released since she revealed her planned marriage to NFL star her partner in recently and shared in the spring that she had regained rights over her back catalogue.